
According to an article in USA Today, fast fashion is slowing the growth of local businesses, keeping them from flourishing to their full potential.
When younger generations choose clothes, many look at cheap, but trendy choices.
“Some fast fashion is good because if you need something quickly or if you need a bundle of something then you can order it quickly and cheaply,” said Saybel, a freshman in high school.
According to a UCLA sustainability study, fast fashion is where clothing manufacturers focus on mimicking and producing trendy clothes with poor materials, fast assembly time and low pay wages. Most of these clothes appeal to consumers however, due to social media pushing the trends and highlighting the cheap prices.
“I understand the convenience and why as many people buy it as they do,” Andrew Fritz, a resale store employee, said. “But it’s something that’s gonna get worse and worse the more common it gets.”
Many of these fast fashion prices are so low that local businesses cannot compete. Most small businesses use authentic materials and take a long time to design and eventually produce the clothing item. The time and materials small businesses use creates higher costs; if they lowered the purchase price, they would make no profit.
With 92 million tons of textiles being wasted every year and 10% of carbon emissions coming from the fashion industry, it also hurts our environment to an extreme degree, according to a study by research firm McKinsey and Company. The less trendy clothes may still be wearable, but consumers want the newest and trendiest outfits so they throw away the old. Many donation centers and landfills are filled with discarded clothes.
“Global consumption of clothing has been exponentially increasing, and the fast fashion industry isn’t going away anytime soon. Since 2000, clothing sales have doubled from 100 to 200 billion units a year,” reports Earth.Org, an environmental news website. “At the same time, the average number of times an item was worn has decreased by 36% overall.”
The advantage that small businesses have over these large fast fashion brands is connection. The community can become close to the owners of these stores and in turn may be convinced to purchase more as support. Also, thrift stores are an excellent alternative to fast fashion stores. Most thrift stores are full of great finds that are still low-price.
“I think it’s more of an emotional connection because you know you have people who are dedicated to you and actually care and believe in what you’re doing and it forms a relationship,” said a manager of a thrift store.


