With college sports on a rise paying athletes only right, but at what point is NIL becoming to much? Is NIL taking away from student-athletes and making them just athletes.
NIL, which stands for “name, image, and likeness,” becoming official July 1, 2021 allowing student-athletes to make a profit from their NIL. If the athlete would like, they can hire an agent or business advisors but isn’t required. The polices and certain colleges require to know all details of deals or any possible deals with the school and have to be approved before any signing is done. NIL deals vary from all types of things. Popular ones being high end clothing and shoes or school related materials.
NIL has taken over the NCAA these past 4 years. According to sports illustrated in 2025 Arch Manning, University of Texas quarterback will be making $6.5 million. Manning is only a sophomore, during his freshman year he was the backup quarter back for Quinn Ewers, who declared to the NFL draft and was drafted by the Miami Dolphins. Manning only appeared in two games his freshman season making $3.2 million and not even starting a game. Cooper Flagg, the number one projected pick in the 2025 NBA Draft made at least $28 million just one season alone at Duke Fox Sports states. The $28 million is based on Flagg’s deal with brands like New Balance and Fanatics. Flagg had more NIL deals with Gatorade, AT&T, Cort Furniture and The NIL Store with those prices being unknown leaving us knowing he made at least $28 million. If picked as the first overall pick Flagg’s rookie contract will be on an average scale around $62.7 million. Another stand out freshman and national champion Jeremiah Smith makes around $4 million Sports illustrated says. Smith has partnerships with, Nintendo, Epic Ames, Redbull, American Eagle Outfitters and Lululemon. He’s ranked number 3 among college players in NIL value.
Granted these star athletes bring in huge attention and money to the school but here when it starts to get out of hand. This is when the transfer portal gets involved. The transfer portal is an online system where college athletes can declare their intention to transfer to another school publicly. It allows coaches from other schools to view information about athletes and reach out to them. As soon as a player enters the portal all their academic records become visible and the recruiting process starts all over again. A more recent example of transfer portal situations is Nico Iamaleava, Tennessee’s former quarterback, he left the university to seek a higher NIL after Tennessee refused. According to multiple reports Iamaleava was trying to renegotiate his $2 million a year contract with the school in hopes for a new $4 million a year contract. After the school declined this negotiation Iamaleava refused to show up to practices and missed the spring game in hopes to change their minds. Not long after, Iamaleava posted on Instagram his new commitment post to UCLA, which, UCLA offer was not remotely close to the $4 million he wanted. The Tennessee coach and athletic director were positive they made the right idea. Tennessee is a large football school being an SEC team, the Vols went 6-2 this past season and making the College Football Playoffs but fell short to the Ohio State. Meanwhile UCLA went 3-6 and hasn’t made the playoffs since 2014. It shows Iamaleava was more focused on his NIL income compared to playing for a team that’s a better overall team and has produced more professional athletes. It’s sad to see someone with so much talent and potential waste it somewhere just to make more money. This exist shocked his teammates. “He left his brothers behind,” Boo Carter says, a receiver and defensive back at Tennessee said.
This to pay and play system system does question the schools loyalty, the players loyalty, but the fans too.
A sports page made a poll for college fans to vote how they felt about NIL and 53 percent voted its ruining the sport while only seven precent voted its a great thing for players. Looking at St. Johns basketball team one team leader R.J. Luis entered the NBA Draft, soon players flooded into the portal. The school lost eight of their nine rotation players. Along with McNeese State team manager entering the transfer portal and signing a $100 thousand NIL deal transferring to NC State.
What makes people enjoy college sports more is watching young athletes are not playing for money like the pros but the love of the game, unfortunately now it isn’t the same. The logo on players jerseys has now lost its meaning and is represented by the most followers and the biggest paychecks. NIL made these athletes believe playing for a brand is more important. The process of recruiting players has changed drastically since NIL, it used to be you would commit to the school with the culture, team chemistry, and coaches. Now to get recruits you try to bring them in to offer the most money. Schools with less funding are losing out on key players. College sports has turned into a business more than anything.
What Moore said is a perfect example of college sports were like before NIL was introduced, you committed to the school you dreamed of going to or grew up watching.
This year was the first year since 2008 all seeds in the Final Four were all the number one seed. The Final Four consisted of Florida, Duke, Houston and Auburn. Leaving the final matchup being both number one seeds it brings it more viewers knowing the game will be closer in score and competitive. When theres a lower seed and higher seed less people watch thinking the higher seed will more than likely win. People were upset knowing there was no “Cinderella stories” in this year’s tournament. Lots of people said it had something to do with NIL big time schools paying the best players to win them championships which happened to the Florida Gators this year. With just generating $1.5 million the week of the final four.
NIL is paying some of these players more than they would make in the pros if signed. Shedeur Sanders was worth $6.5 million yearly while drafted by the Cleveland Browns with the 144 pick Sanders signed a 4 year contract worth $4.6 million, a drastic drop from his NIL checks.
The question now is, is it even worth going pro for these big college athletes with insane NIL deals?
So quickly these players who become millionaires, are still students?
When this athletes pile up NIL checks how will they still reflect positive efforts on the academic side of school.
Paying athletes in college is important and something we need to keep because they bring so much revenue to schools by NIL has ruined the traditional college experience.

