Social Media: Spread like Wildfire
Over the past decade, social media has transformed the way people consume news, share opinions and engage with the world. Platforms like Facebook, YouTube, TikTok and Instagram have not only made it easier for the world to stay connected, but they’ve also turned into primary news sources for many people, especially teens and young adults. However, in addition to its advancements and ease of use, experts have said it has turned into a strong tool for spreading false information.
“It’s not that people are lazy or don’t want to know the truth,” Ceylan, a postdoctoral at Yale SOM, says. “The platforms’ reward systems are wrong.”
Algorithms are at the core of this problem. Social media companies boost user engagement to drive their profits to earn more money. Their recommendation algorithms often favor sensational or controversial content, regardless of its accuracy, as it keeps users engaged. This approach has resulted in notable consequences in the real world. In 81 countries like Brazil, India, and Myanmar, social media misinformation has been linked to violent unrest and targeted attacks.
“One of the ways that we know that increases dopamine in the brain are extreme feelings,” Joe Dennis, a professor at Piedmont University and a former journalist, says. “So extreme feelings of anger is one of the ways that people keep engaged on platforms.”
As artificial intelligence evolve, the challenge of pulling the truth from online is only getting harder. AI technologies enable individuals to generate images and news that can be difficult to tell apart from factual information. People with large followings with spiteful motives can rapidly produce and spread propaganda across social media platforms. Videos can be altered with realism to make people appear to say or do things they never did. Truth and fiction are even harder to differentiate real and fake.
“Even just regular people who don’t use AI just to tell stories and use pictures of people who aren’t even part of the story to describe it,” Vayda, a rising sophomore at Loganville High School, says. “Most people scrolling will believe it without Googling it.”
On social media, bots and fake accounts play a massive role in the spread of misinformation, often mimicking users to amplify their lies across the world. Bots and fake accounts often pose as regular people, sharing false stories of made-up “facts” to stir up arguments.
“They’ll be like, I’ve read about that and blah, blah, blah. And then you go there and blah, blah, blah is not even a website you know?” Saybel, a rising freshman at Academy for Classical education, says. “It’s like you read these and then you think they’re actual people commenting and being smart, but it’s false information.”
Bots and fake accounts spread information and they also help boost analytics by interacting with posts. When bots flood a post with likes, shares or comments; even if the content isn’t true, it gets pushed into more people’s feeds. The result is that false or misleading posts get more attention, while real information can get buried. It’s not just what the bots say, it’s how they help spread and amplify the lies.
“They’ll comment over posts and they’ll increase the engagement on those posts. And so that’s what pushes it into more people’s algorithms,” Alli, a rising sophomore at Academy for Classical Education, says. “So, even though the bots and themselves don’t seem to be doing anything, they’re pushing out that misinformation.”
Misinformation can spread like wildfire. The truth is still out there, you just have to look a little harder to find it.


