Chloe Orton
Cambell High School
Smyrna, Georgia
The University of Georgia is located in a small Georgia town named Athens. During the school year this town is a place of packed bars and restaurants, football fans, shopping students and full parking lots. But what happens to the businesses that rely on the busy crowds when the students go home for the summer and football season ends?

Eric Nelson, who works at Walkers Coffee Shop and Pub, said there is a distinct difference in business once the students leave. “It’s terrible. Summertime is not great because the summer session classes are a lot longer and more intensive, so people want to go home after and not out.”
This is in contrast to fall and spring. “If you were coming here during the school year there would be nowhere to sit.”
The lack of foot traffic during the summer in Athens significantly slows down business. Stores and restaurants are impacted in different ways by the lack of customers. Some more unique establishments, such as The Rook and Pawn, have to adjust their hours during the summer. Other businesses, such as High Country Outfitters, have to adjust to new staffing due to the loss of student employees during the summer.

With the absence of the major crowds, most businesses rely on local events such as AthFest to bring people in. Tim Kelly, one of the owners of The Rook and Pawn said, “Any sort of downtown festival is a huge boom for us.”
For other businesses like High Country Outfitters, they rely on back to school and student summer events to bring people in.
“Once rush picks up, more people will start to buy shoes, and towards the end of summer more people come in and start to look for things like backpacks for the school year and study abroad,” said High Country Outfitters’ manager Skylar Umstead.
However, some businesses take this off season as an opportunity to renovate and update products. “It’s slower but it’s nice because we get a chance to reset most of the stuff in the store,” Umstead said.

Without students, businesses must adjust to a different audience. “We’ll see more younger kids and families come in during the day looking for something to do which we don’t see a lot of during the school year,” said Kelly.
There are both ups and downs to the summer season, but these businesses are what make Athens such a fun place to live in and visit. There may be some changes in scheduling, customer audiences or new renovations, but the businesses are loved the same by the UGA students when they come back from summer break.
“Overall it’s still our place and still very much the same aesthetic and vibe,” said Kelly.






